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Point of View: Building a Great Newsletter

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When I first started my author newsletter, I didn’t really know what I was doing. I thought I was a newsletter vet – after all, I’ve been running them for other parts of our business for years and years. But many of the things that worked in a travel newsletter just didn’t translate to my author work. So I took the spaghetti approach – I threw everything up against the wall and waited to see what sticks. I did an ongoing story post called the Weekly Fix, initially taken from some of my existing short stories, and then written as … Read more