wide

In indie publishing, we use the words “narrow” or “wide” to differentiate between two vastly different strategies. Selling narrow means utilizing only one vendor—typically Amazon—and essentially putting all of your eggs in one basket. It can have its own rewards, as with the ranking thing, but you are also subjecting yourself to the whims of one vendor. And if they ever decide to shut you down, which Amazon has done before, you are entirely at their mercy. If instead you decide to go “wide,” it means you are selling your books through multiple different vendors. I started out my indie … Read more