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Point of View: Being Swagnificent

Scott bookmarks

GayRomLit is coming up quickly, and I’ve been madly trying to get my act together on the swag and promo front. For anyone who doesn’t know, swag is that free stuff they give away at convention booths. Buttons, pens, bookmarks, squishy balls – things that are supposed to stick with you to remind you of the company / author / concept the booth is trying to promote. Exactly what works best as swag is often a topic of heated debate in author circles. As a general rule of thumb, the more expensive it is, or the more perceived value it … Read more