Point of View: Making Great Swag
OK, I have to admit it. A couple years ago, I had no idea what the hell “swag” was. Then I went to Rainbow Con, and created the first QSF swag – the incredibly tiny buttons – and I finally “got it”. But I still don’t know what makes for great swag – something that people want, something that will help sell your books and advance your brand. Oh, I know the formula: Find something intriguing that people will keep and cherish that doesn’t cost an arm and a leg. And I know what doesn’t work. Believe me, I know. … Read more